You should be very careful when using it! But luckily there is a way to soften the outcomes the red color can cause. However, red can not only grab consumers’ attention, it can also as easily scare them away. So what does red color mean? Red can be a smart choice for companies creating conversion or sales-driven campaigns due to the urgency and action it evokes in people. It’s no coincidence that call-to-action buttons on web pages are almost always red. Red color urges people to take action and make decisions fast. The color red can easily reduce analytical thinking and urge consumers to make rash decisions. If you are looking to grab someone’s attention, red is the right color. No wonder why so many brands decide to go with blue color palette when designing new outfits. Research showed that blue is by far the most popular color among customers (33%), both male and female. However, using cool colors for expensive products is also a good strategy since these color combinations associate with customers’ feelings of trust and conservatism when it comes to spending money. On the contrary, cool colors, like blue and white, are more likely to appeal to people shopping on a budget, who are likely to think more about their purchases. In marketing and sales, specific color combinations evoke particular feelings among consumers, and these can be both positive and negative:Īnalysis of customer behavior also showed that warmer colors, like red and yellow, appeal to impulsive purchasers due to a sense of urgency. This post will help you understand how color theory, color psychology, and persuasion work in marketing, and what the go-to colors are when making a decision on brand identity. Furthermore, mismatching colors with your brand values is likely to be a major turn-off. ![]() So, when we think of McDonald’s or Coca-Cola some of the first things that pop into our mind are probably their yellow and red logos, right?Ĭhoosing appropriate colors communicates your brand’s identity to new customers. Moreover, colors are able to trigger our emotions and our brains create associations because of them. ![]() What is color theory? How to use color theory in marketing? Why do marketers choose specific colors for their brands? What are the best colors companies should go for for their brand?ĭo you have more questions? Don’t worry! This article will provide you with all the necessary knowledge on how to effectively use colors for your brand strategy!Īccording to studies, colors can affect our minds and change our brain waves! It’s no accident that most famous brands have chosen specific colors for their logos.
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